Marketing to Grow Your New Food and Health Business
Master everything from your budget, research methods, messaging, and converting to sales with this one course!
You've created something delicious and now you're ready for the world to taste it!
Right now, you might be feeling overwhelming, frustrated, and maybe even a little lost. Do you need a newsletter, a blog, an Instagram page, and magazine ads? How do you grow on social media and is it going to cost a fortune?
Take a breath, I've been there.
The good news is that you can establish fundamental strategies and build essential tools to carry you through the first few years of your business and beyond.
I believe this course is EVERYTHING you need to know to get your marketing going for the first few years of your business and I've broken it down into 10 simple modules! This course includes:
- What to do BEFORE you write your marketing plan
- Why you nee a brand standards document
- How to write a marketing plan (including a free template!)
- How to get started and scale your social media efforts
- The basics of influencer marketing
- Reporting and analyzing your social media and marketing efforts
Reviews of this course:
"Lindsay’s course was is such an invaluable tool to have for anyone thinking of getting into the food business as well as those who’ve already started or are in the thick of it. Some things I never realized until late into the game, she happened to mention in the first chapter! I can see her course being used over and over again at different stages of your growth - both as a refresher (because there are a lot of details and things to cover) and to simply make sure you’re still on track! I really appreciate this course because to my knowledge there’s nothing really out there like it!"
-Lanna Lucas, founder and owner of Hunter Brown's
Your Instructor
The girl has energy. She’s someone who has heard ‘You have too many things on the go!’ her whole life. Blame the coffee addiction or Beyonce but seeing her sit still is as rare as finding a yeti in Rihanna’s latest fashion line.
For Lindsay, food became a solution for so many things: activism, community connections, and even to clear the mind. It now is a personal statement of her values and beliefs.
Having worked in all different industries, volunteered with countless organizations, and gone to school to pursue marketing she felt a calling to start her own company, bringing all of those experiences together.
Seeing that marketing could support and create positive change on plates and in communities was how Piquant was founded. Lindsay is convinced that one day she will discover down-time when she can sip a glass of wine, cook, and then relax watching Keith Morrison on Dateline
Course Curriculum
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StartModule 1: Welcome! What to Expect. (2:56)
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StartModule 2: Where to Start (8:55)
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StartModule 3: Brand Standards (6:23)
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StartModule 4: Writing a Marketing Plan (10:23)
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StartModule 5: Getting Started (10:42)
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StartModule 6: Planning Your Social Media (19:38)
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StartModule 7: Growing Your Facebook and Instagram (17:59)
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StartModule 8: Influencer Marketing (18:28)
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StartModule 9: Measuring and Reporting (8:23)
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StartModule 10: Links, Resources, and Course Notes! (5:50)